Maria Rivera
About Maria Rivera
Maria Rivera is a Campaign Marketing Manager at Cambia Health Solutions, where she has worked since 2019. She has a background in journalism and extensive experience in SEO and campaign strategy development.
Work at Cambia Health Solutions
Maria Rivera has been employed at Cambia Health Solutions as a Campaign Marketing Manager since 2019. In this role, she focuses on enhancing marketing campaigns through data-driven strategies. She coordinates with analytics teams to implement list segmentation and A/B testing, which are critical for optimizing campaign performance. Additionally, she collaborates with digital product owners and IT partners to improve data integration, automation, and personalization in marketing efforts.
Previous Experience at Volusion
Prior to her current role, Maria Rivera worked at Volusion as the SEO Team Lead from 2015 to 2019 in the Austin, Texas area. During her tenure, she was responsible for leading SEO initiatives, focusing on both on-page and off-page optimization for the company's web properties. Her leadership in this role contributed to enhancing the overall visibility and search engine performance of the brand.
Career at TastyPlacement.com
Maria Rivera served as the Director of Local Search at TastyPlacement.com from 2013 to 2015 in the Austin, Texas area. In this position, she developed omni-channel campaign strategies that effectively integrated traditional offline marketing with emerging digital channels. Her work focused on local search optimization, enhancing the company's presence in local markets.
Education and Expertise
Maria Rivera earned her Bachelor of Journalism degree in Communication and Media Studies from The University of Texas at Austin, where she studied from 2009 to 2013. Her educational background provides a strong foundation for her expertise in marketing communications and campaign management. She utilizes consumer trend analysis to refine communication methods and improve campaign effectiveness.