Rachele Campbell
About Rachele Campbell
Rachele Campbell is a Senior Campaign Marketing Manager specializing in Performance Marketing at Cambia Health Solutions, where she has worked since 2022. She has a strong background in digital marketing, focusing on campaign effectiveness through data analysis and collaboration.
Work at Cambia Health Solutions
Rachele Campbell has been employed at Cambia Health Solutions since 2019, holding various roles within the marketing department. She currently serves as the Senior Campaign Marketing Manager for Performance Marketing, a position she has held since 2022. Prior to this role, she worked as a Campaign Marketing Manager II for one year and as a Brand Marketing Associate focusing on acquisition and brand marketing for two years. Her work involves testing new marketing channels and placements to enhance campaign effectiveness, as well as applying data and insights to improve marketing strategies.
Education and Expertise
Rachele Campbell studied at Portland State University, where she earned a Bachelor of Arts in Marketing and Advertising Management from 2008 to 2012. She also attended Mt. Hood Community College from 2006 to 2008. Her educational background provides a solid foundation for her expertise in performance marketing, campaign management, and data analysis. She actively seeks to analyze digital, search, social media, and website analytics to assess campaign performance.
Background
Rachele Campbell began her career in marketing as a Marketing Coordinator Intern at DANDANCREATIVE from 2013 to 2014. She later worked at CafeGive Social as a Sales and Marketing Associate from 2014 to 2015. Her professional journey has included a focus on enhancing consumer experiences and pushing brands forward through effective advertising campaigns. In addition to her roles at Cambia Health Solutions, she has also been a Board Member at SocialMedia.org since 2023.
Achievements
Throughout her career, Rachele Campbell has demonstrated a strong focus on collaboration with creatives to develop full omnichannel campaigns. She aims to maintain a consistent and meaningful consumer experience while advancing brands and advertising initiatives. Her commitment to testing new marketing strategies and analyzing campaign performance reflects her dedication to achieving effective marketing outcomes.