Benjamin Estrada
About Benjamin Estrada
Benjamin Estrada is a Growth Marketing Manager for LATAM at Cambly Inc., where he has achieved significant reductions in customer acquisition costs and spearheaded successful marketing campaigns. He holds a Master of Science in Business Analytics and has extensive experience in digital marketing and content management.
Work at Cambly
Benjamin Estrada serves as the Growth Marketing Manager for the LATAM region at Cambly Inc. since 2023. In this role, he has achieved a significant 4.7x reduction in Customer Acquisition Cost (CAC) within the first six months. He collaborates with various teams, including Design, Operations, and Influencer Marketing, to develop a streamlined campaign creation process tailored for the locale. His efforts have led to the successful execution of marketing strategies that enhance customer engagement and drive growth.
Education and Expertise
Benjamin Estrada holds a Master of Science in Business Analytics from UTEL Universidad, which he completed in 2023. He also earned a Bachelor’s Degree in Communication Sciences from Universidad Autónoma de Nuevo León, graduating in 2015. His educational background equips him with a strong foundation in data analysis and marketing strategies, enabling him to leverage Marketing Science to optimize campaign performance and identify growth opportunities.
Previous Experience in Digital Marketing
Before joining Cambly, Benjamin worked at Galactic Fed, a digital marketing agency, where he held the position of Growth Marketing Manager for nine months and previously served as a Paid Media Specialist for one year. He also worked at Sweet & Sour as a Content Marketing & Social Media Manager and later as a Digital Marketing Specialist, accumulating a total of five years of experience in various digital marketing roles. His diverse background in marketing roles has contributed to his expertise in campaign management and performance optimization.
Achievements in Marketing Campaigns
During his tenure at Cambly, Benjamin spearheaded the most successful Black Friday campaign for Spanish-speaking markets, resulting in a 35% year-over-year increase in Q4 sales. He has implemented weekly analyses and actionable reports to facilitate quick optimizations in campaign performance, demonstrating his ability to drive measurable results through strategic marketing initiatives.
Language Proficiency
Benjamin Estrada is fluent in four languages: English, Spanish, French, and Portuguese. This multilingual capability enhances his ability to communicate effectively in diverse markets, making him a valuable asset in international marketing efforts.