Jingni Li
About Jingni Li
Jingni Li is a Senior Digital Marketing Manager with extensive experience in performance marketing and e-commerce. She has held positions at Trip.com, Avanquest, and Cambly Inc., and has academic qualifications in Management and Econometrics.
Current Role at Trip.com
Jingni Li serves as the Performance Marketing Manager for the App at Trip.com, a role she has held since 2023. In this position, she focuses on optimizing marketing strategies to enhance app performance and user engagement. Her responsibilities include analyzing performance metrics and implementing data-driven marketing initiatives to drive growth.
Experience at Avanquest
Jingni Li has been with Avanquest since 2019, where she currently holds the position of Digital Marketing Manager for Ecommerce. In this role, she manages various digital marketing campaigns aimed at increasing online sales and brand visibility. Prior to this, she worked as a Digital Marketing Specialist at Avanquest from 2017 to 2019, contributing to the development and execution of marketing strategies.
Education and Qualifications
Jingni Li earned her Bachelor of Science degree in Management from the University of Macau, where she studied from 2011 to 2015. She furthered her education by obtaining a Master of Science degree in Econometrics and Quantitative Economics from the University of California, Santa Cruz, from 2015 to 2016. Additionally, she completed bootcamps in Java, System Design, Javascript, and React, enhancing her technical skills.
Professional Background
Before her current roles, Jingni Li gained valuable experience as a Financial Planning Analyst Intern at Granite Construction from 2016 to 2017. She also completed an internship as a Business Analyst at Melco Resorts & Entertainment in 2014. These positions provided her with insights into financial analysis and business operations, contributing to her expertise in digital marketing.
Work at Cambly Inc.
Jingni Li has been a Senior Digital Marketing Manager at Cambly Inc. since 2021. In this role, she focuses on developing and executing marketing strategies to increase user acquisition and retention. Her position in Shanghai, China, allows her to leverage her skills in a dynamic and competitive market.