Pedro Henrique Friedheim Ibiapina
About Pedro Henrique Friedheim Ibiapina
Pedro Henrique Friedheim Ibiapina is a Social Media Marketing Specialist based in Rio de Janeiro, Brazil, with a background in data-driven communication strategies for major brands. He has experience in various roles across different companies and has launched a YouTube channel focused on pop culture.
Work at Cambly
Pedro Henrique Friedheim Ibiapina has been employed at Cambly Inc. as a Social Media Marketing Specialist since 2022. In this role, he focuses on developing and implementing social media strategies to enhance brand visibility and engagement. His work is based in Rio de Janeiro, Brazil, where he utilizes his expertise in social media marketing to connect with diverse audiences.
Education and Expertise
Pedro studied at Ibmec, where he earned a Bachelor's degree in Economics from 2007 to 2010. His academic background provides a solid foundation for his work in data-driven communication strategies. He possesses extensive knowledge of the cinema, games, and music markets, which supports his role in managing projects for major brands.
Background in Marketing and Data Analysis
Before joining Cambly, Pedro worked at Faculdade Descomplica in various roles, including Data Driven Creative & Content and Business Intelligence focusing on Conversion Rate Optimization. His experience includes developing data-driven communication strategies for companies such as Coca Cola, Nestlé, and Ambev. He also worked at Winnin as a Cientista Criativo, where he honed his creative and analytical skills.
Personal Projects and Interests
Pedro launched a personal project by creating a YouTube channel called Bife com Fritas, which focuses on pop culture. His strong interest in technological and audiovisual tools allows him to approach projects creatively and innovatively. He is recognized for his ability to explain technical terms and methodologies clearly, contributing to training initiatives.
Professional Experience Prior to Cambly
Prior to his current position, Pedro worked at Aliansce Shopping Centers as an Analista de Asset Management from 2012 to 2017. He gained valuable experience leading a project for Netflix US, which further enhanced his analytical and creative skills. His diverse work history reflects a strong commitment to leveraging data and creativity in marketing.