Shikha Yadav
About Shikha Yadav
Shikha Yadav is a Growth Marketing Specialist with extensive experience in digital marketing. She has worked at various companies, including Cambly Inc., where she has developed innovative strategies to enhance client engagement.
Current Role at Cambly
Shikha Yadav currently serves as a Growth Marketing Specialist at Cambly Inc. since 2021. In this role, she has developed and implemented innovative digital marketing strategies that have significantly enhanced client engagement. Additionally, she has played a key role in streamlining workflow processes within the digital marketing team, fostering a more efficient work environment. Her contributions have been instrumental in optimizing digital marketing campaigns, which have led to improved customer acquisition metrics.
Previous Experience in Digital Marketing
Prior to her current position, Shikha Yadav held several roles in digital marketing. She worked as a Digital Marketing Manager at Brillare Science Private Limited from 2020 to 2021, where she focused on enhancing digital marketing efforts. Before that, she was a Digital Marketing Specialist at Litmus Branding from 2018 to 2020, contributing to various marketing initiatives. Earlier in her career, she served as a Client Acquisition Manager at Obbserv Online Services Pvt. Ltd. from 2015 to 2017, where she was responsible for client engagement and acquisition strategies.
Educational Background
Shikha Yadav holds a Bachelor's Degree in Management Studies with a focus on Marketing from Mohanlal Sukhadia University, which she completed from 2009 to 2012. She also achieved a Master's Degree in Management with a specialization in Marketing from IBS Mumbai, studying from 2012 to 2014. Additionally, she completed her secondary education at Mody Institute of Education and Research from 2004 to 2007 and attended Maharana Mewar Public School for her high school education from 2007 to 2009.
Work Experience at Uplers
Shikha Yadav worked at Uplers as a Digital Account Manager from 2017 to 2018. During her 11 months in this role, based in Ahmedabad, India, she managed digital accounts and contributed to the overall marketing strategies of the company. This position helped her gain valuable experience in account management and digital marketing.