Laura Richardson
About Laura Richardson
Laura Richardson serves as the Vice President of Customer Success at Cambridge Mobile Telematics, where she employs data-driven strategies to tackle business challenges. With extensive experience in customer success roles across various companies, she has a strong background in both the Consumer Packaged Goods and Insurance industries.
Current Role at Cambridge Mobile Telematics
Laura Richardson serves as the Vice President of Customer Success at Cambridge Mobile Telematics since 2022. In this role, she utilizes data-driven strategies to address business challenges and enhance customer engagement. Her focus is on promoting a culture of excellence, integrity, and inclusion within her team, ensuring that customer needs are met effectively.
Previous Experience at Profitero
Prior to her current position, Laura Richardson held multiple roles at Profitero. She served as Vice President of Customer Success from 2019 to 2021 and then as Senior Vice President of Customer Success from 2021 to 2022. During her tenure in Boston, Massachusetts, she was responsible for leading customer success initiatives and driving business growth.
Background in Nielsen and Affinnova
Laura Richardson has extensive experience in the market research field, having worked at Nielsen and Affinnova, Inc. (acquired by Nielsen). Her roles included Practice Lead for BASES Design Solutions, Group Vice President of Account Services, and Vice President of Design Solutions. This experience provided her with a strong foundation in consumer insights and account management.
Educational Background
Laura Richardson holds an MBA in International Marketing from Thunderbird School of Global Management. She also earned a BA in Anthropology and Geology from Wellesley College. Additionally, she completed her high school education at the American School Foundation in Mexico City. Her academic background supports her analytical approach to problem-solving.
Industry Expertise
Laura Richardson has a background in both the Consumer Packaged Goods (CPG) and Insurance industries. She has focused on high engagement customers throughout her career, leveraging her training as a market researcher to address business challenges. Her expertise in these sectors enhances her ability to drive customer success initiatives.