Laurent Séraphin
About Laurent Séraphin
Laurent Séraphin is the Chief Marketing Officer at Camunda, where he leads global marketing strategy and execution. With over 25 years of experience in the enterprise software industry, he has held senior leadership roles at various companies including Instana, Docker, and MuleSoft.
Work at Camunda
Laurent Séraphin serves as the Chief Marketing Officer (CMO) at Camunda, a company recognized for its next-generation process automation solutions. He has been in this role since 2023, focusing on leading the global marketing strategy and execution. His responsibilities include collaborating closely with product, sales, and customer success teams to ensure alignment across the customer journey. He empowers the marketing team to innovate and experiment with new ideas and approaches, utilizing data and insights to optimize marketing impact and drive brand recognition.
Previous Experience in Marketing
Before joining Camunda, Laurent Séraphin held several senior marketing roles in notable companies. He was the Chief Marketing Officer at Instana from 2019 to 2021, overseeing marketing efforts from locations including San Francisco, CA, and London, UK. He also worked at Docker, Inc, where he focused on growth marketing from 2018 to 2019. His experience includes roles at MuleSoft as EMEA Marketing from 2015 to 2017 and Dynatrace, where he served as VP Marketing from 2013 to 2015 and held multiple positions over the years.
Education and Expertise
Laurent Séraphin studied at Polytech Nice Sophia, where he earned a Diplôme National d'Ingénieur (MSc+) in Software Engineering and Computer Science from 1991 to 1994. He has over 25 years of experience in the enterprise software industry, with a focus on process automation solutions. His extensive background includes a deep understanding of customer needs and challenges, which he leverages to drive marketing strategies and initiatives.
Career Background
Laurent Séraphin's career spans over two decades in various roles within the technology sector. He began as a Software Engineer at EMBL in 1992 and progressed through positions at companies such as ILOG, Borland, and PrismTech. His tenure at Dynatrace included roles as EMEA Marketing Director and Growth & Digital Demand Gen Senior Marketing Director. He also worked at O2 Technologies, Inc as an OO DBMS Consultant. His diverse experience has equipped him with a comprehensive perspective on marketing and technology.
Advisory Role at One Peak
In addition to his role at Camunda, Laurent Séraphin has been serving as an Advisor on the Value Creation Team at One Peak since 2019. In this capacity, he contributes his expertise in marketing and digital transformation to support the firm's initiatives. His advisory role complements his extensive experience in the enterprise software industry, allowing him to provide valuable insights into market trends and strategies.