Jose Tocasuche
About Jose Tocasuche
Jose Tocasuche is the Director of Business Intelligence and Market Insights at Canadian Bank Note Company, Limited, with extensive experience in market research and business development.
Title
Jose Tocasuche is the Director of Business Intelligence and Market Insights at Canadian Bank Note Company, Limited. He has held this position since 2019.
Current Role at CBN
Jose Tocasuche currently works remotely from Miami, Florida, United States, where he leads business intelligence and market insights at Canadian Bank Note Company, Limited. In this role, he supports the growth of CBN's Lottery and Gaming division by implementing best practices in market research across both traditional and digital platforms. He is also responsible for leading market insights objectives for CBN Lottery and Gaming Division and local sites across Latin America.
Previous Experience
Before his current role, Jose Tocasuche served as the Market Insights Manager at Canadian Bank Note Company, Limited, from 2011 to 2019. Prior to that, he worked at Discovery Communications in various roles, including Market Research Director - Latin America & US Hispanic (2010 to 2011) and Market Research Manager (2005 to 2010). He also has experience with ESPN as an International Research Associate and with MTV Networks as a Senior Research Analyst. Additionally, he has worked at Telemundo Media and Harrington Righter and Parsons, Inc. in various research capacities.
Education and Expertise
Jose Tocasuche holds a Master of Business Administration (MBA) in Business and Marketing from Florida International University, which he completed between 2012 and 2014. He also earned a Bachelor of Science in Media Communications from Long Island University, completing his studies there from 1994 to 1997. His expertise includes optimizing research methodologies to uncover critical insights and translating these findings into actionable solutions for business development.
Research Skills and Corporate Engagement
Jose Tocasuche is skilled at optimizing research methodologies to uncover salient insights and translate these discoveries into key drivers for business development and growth. He has a strong commitment to engaging corporate decision-makers with a deep understanding of consumers’ wants and needs, ensuring that his initiatives align closely with market demands.