Lisa Feeney
About Lisa Feeney
Lisa Feeney serves as the Director of Enterprise Insights and Analytics at the Canadian Medical Association, where she focuses on providing actionable insights to influence strategy and consumer behavior. With a strong background in market research and analytics, she has held various leadership roles in organizations such as Energizer Personal Care, Nielsen Canada, and Loblaw Companies Limited.
Current Role at Canadian Medical Association
Lisa Feeney serves as the Director of Enterprise Insights and Analytics at the Canadian Medical Association. In this role, she has been instrumental in leading a team of nine professionals to establish the organization as a trusted research and insights advisor. Her focus is on developing consumer-centric strategies that enhance the organization's understanding of market dynamics and consumer behavior.
Previous Experience in Marketing and Strategy
Prior to her current position, Lisa Feeney held various roles in marketing and strategy across multiple organizations. She worked at Energizer Personal Care as the Director of Category Strategy Development from 2007 to 2012 and as the Senior Category Strategy Development Manager from 2005 to 2007. Additionally, she served as the Director of Consumer Insights and Category Strategy at Loblaw Companies Limited from 2015 to 2017, and as the Director of Marketing at multiVIEW Locates Inc. in 2012.
Educational Background and Qualifications
Lisa Feeney has a strong academic background in business and analytics. She completed the Harvard Business Analytics Program from 2019 to 2020. Additionally, she earned an Executive MBA from the Richard Ivey School of Business at The University of Western Ontario from 2010 to 2012. Earlier in her career, she obtained a Masters in Management Studies from Carleton University, where she studied Marketing and Management from 1997 to 1999.
Experience in Market Research and Analytics
Lisa Feeney has extensive experience in market research and analytics. She worked at Nielsen Canada in various capacities, including Assistant Product Manager - Panel Track from 2003 to 2004 and Market Analyst from 2001 to 2003. Additionally, she served as the Director of Research and Insights at MediaCom Canada from 2013 to 2015, where she contributed to data-driven decision-making processes.
Leadership and Team Collaboration
Throughout her career, Lisa Feeney has demonstrated strong leadership skills, particularly in facilitating collaborative teamwork within the field of market research and analytics. She has a proven track record of providing actionable insights and recommendations that influence strategy and consumer behavior, ultimately driving revenue growth for the organizations she has worked with.