Marianne Poirier
About Marianne Poirier
Marianne Poirier is a Senior Marketing and Communication Lead at the Canadian Medical Association, where she has worked since 2021. She has extensive experience in marketing and advertising, having held various leadership roles at several prominent agencies and organizations in Canada.
Current Role at Canadian Medical Association
Marianne Poirier serves as the Senior Marketing and Communication Lead at the Canadian Medical Association. She has held this position since 2021, contributing to the organization's marketing strategies and communication efforts in Ottawa, Ontario. Her role involves overseeing marketing initiatives and enhancing the association's outreach to its members and stakeholders.
Previous Experience in Advertising and Marketing
Prior to her current role, Marianne Poirier accumulated extensive experience in the advertising and marketing sectors. She worked at Cossette from 2011 to 2014 as an Account Director, where she managed client accounts and advertising campaigns. She also held positions at bleublancrouge and Saint-Jacques Vallée Y&R Brands, further developing her expertise in account management and advertising strategies.
Leadership Roles in Marketing Communications
Marianne Poirier has held several leadership roles in marketing communications. She served as Vice President and Managing Director at North Marketing Communications from 2015 to 2018. Additionally, she was the Director of Integrated Marketing at Le Cabinet de relations publiques NATIONAL for 11 months in 2018-2019. These positions involved strategic planning and execution of marketing initiatives.
Educational Background in Marketing
Marianne Poirier holds a Bachelor of Business Administration (B.B.A.) in Marketing from Université du Québec à Montréal, where she studied from 2001 to 2005. She also completed a program in Art et Technologie des médias at Cégep de Jonquière from 1998 to 2000. Furthermore, she participated in Seth Godin's altMBA program, enhancing her skills in business and marketing.
Career Progression in Marketing and Advertising
Marianne Poirier's career in marketing and advertising began at Speed Promotions, where she worked as a Coordinator from 2004 to 2006. She then transitioned to PALM + HAVAS as an Account Executive for a year. Over the years, she has progressively taken on more significant roles, demonstrating her growth and expertise in the industry.