Barbara Ferreiro
About Barbara Ferreiro
Barbara Ferreiro is the Chief Marketing Officer at Cano Health, where she has worked since 2018. She has extensive experience in marketing within the health and insurance sectors, having previously held various roles at Humana for over a decade.
Work at Cano Health
Barbara Ferreiro has served as the Chief Marketing Officer (CMO) at Cano Health since 2018. In this role, she is responsible for overseeing the marketing strategies and initiatives for the organization, which operates in the Miami/Fort Lauderdale area. Her leadership focuses on enhancing brand visibility and driving growth within the healthcare sector.
Previous Experience at Humana
Prior to her current position, Barbara Ferreiro held several roles at Humana from 1998 to 2018. She began as a Marketing Account Manager in Commercial Sales, then progressed to become the Florida Marketing Leader for the Retail Segment. Her final role at Humana was as the Marketing Director for South Florida Government Products, where she worked for six years.
Education and Expertise
Barbara Ferreiro earned her Master of Arts (M.A.) in Marketing/Marketing Management from the University of Miami, studying from 1983 to 1985. She also holds a Bachelor of Arts (B.A.) in Communication and Media Studies from the same institution, which she completed from 1979 to 1983. Her educational background supports her expertise in strategic marketing and brand building across various industries, including health and insurance.
Skills and Professional Background
Barbara possesses strong skills in change management and product operations. She is recognized as a sales and marketing professional with a demonstrated history in communication across various sectors. Her experience spans over two decades, reflecting her ability to adapt and thrive in dynamic environments.