Ailenn Alba
About Ailenn Alba
Ailenn Alba is the National Events and Trade Marketing Manager at Canopy Growth Corporation, with over twenty years of experience in global experiential marketing. She has held various marketing roles across several companies and is recognized for her innovative strategies and commitment to social responsibility.
Work at Canopy Growth
Ailenn Alba serves as the National Events and Trade Marketing Manager at Canopy Growth Corporation. She has held this position since 2019, contributing to the company's marketing strategies and event management in the United States. Her role involves orchestrating events that align with the company's brand and marketing objectives.
Previous Experience in Marketing
Ailenn Alba has extensive experience in marketing, having worked in various roles prior to her current position. She was a Senior Brand Manager at Barcel USA from 2010 to 2013, a Global Product Marketing Manager at WorldVentures Holdings from 2013 to 2015, and a Marketing Manager at Amigo Energy from 2006 to 2010. Additionally, she served as Marketing Director at True Electric for one year in 2009 to 2010.
Education and Expertise
Ailenn Alba has a solid educational background in marketing and personal development. She earned a Bachelor of Business Administration (BBA) in Marketing from Universidad de La Sabana, and also studied at The University of Texas at Arlington. Her training includes courses in Public Speaking, Effective Communications, and Neurolinguistic Programming, among others, from institutions like Dale Carnegie Training and Landmark Education.
Achievements in Marketing
Ailenn Alba has received recognition for her innovative marketing strategies, including a Nielsen Brand Innovation Award for her consumer-centric approaches. She has been acknowledged in national media for her brand strategy work and has a strong focus on creating impactful brand experiences that resonate with audiences.
Commitment to Social Responsibility
Ailenn Alba demonstrates a strong commitment to culture, social responsibility, diversity, and equality. Her professional endeavors reflect her dedication to these values, influencing her approach to marketing and brand development.