Alexandra Graden
About Alexandra Graden
Alexandra Graden serves as the National Community Manager for Tweed & Tokyo Smoke at Canopy Growth Corporation, a position she has held since 2020. With a background in community engagement and marketing, she has previously worked at Red Bull and Canopy Growth Corporation in various roles.
Current Role at Tweed & Tokyo Smoke
Alexandra Graden serves as the National Community Manager for Tweed and Tokyo Smoke, both brands under Canopy Growth Corporation. In this role, she focuses on community engagement and outreach initiatives. She has been with the company since 2020, contributing to the development of community relations and brand presence across Canada.
Previous Experience at Canopy Growth Corporation
Before her current position, Alexandra Graden worked at Canopy Growth Corporation in various roles. She was the Manager of Community Engagement & Outreach for 10 months from 2019 to 2020. Additionally, she served as the Community Engagement Lead from 2018 to 2019 for one year, where she was involved in fostering community relationships and outreach programs.
Experience at Red Bull
Alexandra Graden has a significant background in marketing and community engagement from her time at Red Bull. She worked as a Consumer Collecting Field Marketing representative from 2016 to 2018. Prior to that, she was a Wings Team Member from 2013 to 2015 and held the position of Marketing Communications Coordinator for the Wings for Life World Run in 2016.
Educational Background in Fashion Communication
Alexandra Graden studied at Ryerson University, where she earned a Bachelor’s Degree in Fashion Communication. Her studies spanned from 2011 to 2015, providing her with a foundation in communication strategies and branding, which she applies in her professional roles.
Early Career at Hudson's Bay Company
In 2014, Alexandra Graden worked as a Consultant/Production Apprentice at Kleinfeld Bridal Boutique, part of Hudson's Bay Company, for three months. This role contributed to her experience in customer service and retail operations.