Alexandre Lalancette
About Alexandre Lalancette
Alexandre Lalancette is the Head of Maitri Marketing at Canopy Growth Corporation and Hiku Brands, where he has developed marketing strategies for cannabis products since 2018. He has a diverse background that includes a Bachelor's degree in Business Administration, experience in sales, and a previous role in the Canadian Armed Forces.
Work at Canopy Growth
Alexandre Lalancette has served as the Head of Maitri Marketing at Canopy Growth Corporation since 2018. In this role, he is responsible for developing and implementing marketing strategies for the Maitri brand, which is part of Canopy Growth's portfolio of cannabis products. His leadership in this position has contributed to the brand's visibility and market presence in Ontario, Canada.
Education and Expertise
Alexandre Lalancette pursued his education at Collège De Maisonneuve from 2011 to 2013, followed by a Bachelor of Business Administration in Marketing at École Des Sciences De La Gestion (ESG UQAM) from 2015 to 2017. His educational background provides a solid foundation in marketing principles, which he applies in his professional roles.
Background
Before transitioning to marketing, Alexandre Lalancette served in the Canadian Armed Forces as a Combat Engineer from 2011 to 2014. This experience in a military environment has contributed to his adaptability and leadership skills. Following his military service, he worked at Fastenal as a Sales Associate from 2015 to 2016, gaining valuable sales experience that complements his marketing expertise.
Achievements in Marketing
In addition to his role at Canopy Growth, Alexandre Lalancette has been the Head of Marketing at Hiku Brands since 2018. He has played a key role in developing marketing strategies for Hiku Brands, a company recognized for its cannabis products. His extensive experience in the marketing sector spans over a decade, combining insights from both corporate and military backgrounds.