Alivia Ye
About Alivia Ye
Alivia Ye is a Senior Digital Marketing Manager at Canopy Growth Corporation, with a strong background in digital marketing and strategic management. She has held various roles in notable companies, including The Kraft Heinz Company and Cossette, and holds an MBA from Schulich School of Business.
Current Role at Canopy Growth Corporation
Alivia Ye serves as the Senior Digital Marketing Manager at Canopy Growth Corporation. She has held this position since 2021, focusing on the planning and implementation of the company's digital marketing strategies. Her responsibilities include overseeing the entire recreational cannabis digital landscape, which encompasses brand sites, email marketing programs, direct-to-consumer initiatives, and third-party e-commerce partnerships. Alivia scales best practices across owned websites and email programs, ensuring compliance with digital marketing trends and legal limitations in the THC and CBD sectors.
Previous Experience in Digital Marketing
Prior to her role at Canopy Growth, Alivia Ye accumulated extensive experience in digital marketing across various organizations. She worked as a Digital Marketing Manager at The Kraft Heinz Company from 2019 to 2021, where she focused on growth and innovations. Before that, she was a Senior Campaign Manager at Cossette from 2016 to 2018. Alivia also held the position of Marketing Manager at Rogers Communications for seven months in 2012-2013. Her diverse background in digital marketing has equipped her with the skills necessary to drive effective marketing strategies.
Educational Background and Qualifications
Alivia Ye holds a Master of Business Administration (MBA) with a focus on Marketing and Strategic Management from the Schulich School of Business at York University, where she graduated with Distinction in 2015. She also earned a Bachelor of Management and Organizational Studies (BMOS) in Finance from Western University in 2009. This educational foundation has provided her with a strong understanding of business principles and marketing strategies.
Early Career and Foundational Roles
Alivia Ye began her career in marketing and business development as the Co-founder and Chief Marketing Officer at The 4th Media Ltd from 2008 to 2010. She also worked as a Marketing & Business Development Manager at Apollo Solar Inc. from 2010 to 2011. Additionally, she gained early experience as an Accounts Payable Clerk at MetCap Living while attending university. These roles contributed to her understanding of marketing operations and business processes.
Language Proficiency and Communication Skills
Alivia Ye is fluent in both English and Mandarin. This bilingual capability enhances her communication skills, allowing her to engage effectively in diverse environments. Her language proficiency supports her ability to connect with a broader audience and collaborate with international teams.