Allison Bassett
About Allison Bassett
Allison Bassett serves as the Assistant Manager of Trade Execution & Activation at Canopy Growth Corporation, a position she has held since 2021. She has a diverse background in sales and marketing, with experience at several notable companies and multiple degrees in horticultural science and sustainability studies.
Work at Canopy Growth
Allison Bassett has been serving as the Assistant Manager of Trade Execution & Activation at Canopy Growth Corporation since 2021. In this role, she is responsible for overseeing trade execution strategies and activation initiatives within the organization. Her tenure at Canopy Growth has spanned three years, during which she has contributed to the company's operational efficiency and market presence.
Previous Experience in Sales Management
Prior to her current position, Allison Bassett held several roles in sales management. She worked at Mars as a Retail Sales Leader from 2017 to 2019, where she focused on retail strategies in Ottawa, Ontario. Before that, she served as a Lead Territory Sales Manager at Keurig Green Mountain, Inc. from 2014 to 2017. Additionally, she was a Territory Sales Manager at The Kraft Heinz Company from 2009 to 2014 and at JUUL Labs from 2019 to 2020.
Educational Background
Allison Bassett has a diverse educational background. She studied Horticultural Science at the University of Guelph from 2020 to 2023, achieving a degree in the field. She also pursued Sustainability Studies at the same institution during the same period. Earlier, she obtained a Bachelor's degree in Business/Commerce from the University of Windsor from 2005 to 2007. Additionally, she earned a Certificate in International Marketing from St. Clair College from 2003 to 2005 and studied Business Administration: Marketing at St. Clair College from 2002 to 2005.
Career Progression
Allison Bassett's career has evolved through various roles in sales and management across different companies. She began her career as a Sales Representative at FRITO LAY from 2005 to 2009, which laid the foundation for her subsequent positions in sales management. Her experience spans multiple industries, showcasing her adaptability and expertise in trade execution and retail strategies.