Amy Blanchard
About Amy Blanchard
Amy Blanchard serves as the Visual Merchandising Lead at Canopy Growth Corporation, where she has worked since 2017. She has contributed to the development of visual merchandising standards for Tokyo Smoke and Tweed stores in Manitoba.
Work at Canopy Growth
Amy Blanchard has served as the Visual Merchandising Lead at Canopy Growth Corporation since 2017. In this role, she has been instrumental in developing and executing visual merchandising strategies for the company's retail locations. Her responsibilities include collaborating with district and corporate visual merchandising managers to ensure a cohesive brand presentation across stores. Amy's work has significantly contributed to the overall aesthetic and customer experience within the retail environment.
Visual Merchandising Expertise
In her capacity as Visual Merchandising Lead, Amy Blanchard has played a key role in establishing visual merchandising standards for the Manitoba Tokyo Smoke District. She has been responsible for conducting tours across Manitoba to ensure compliance with these standards and to provide support to store teams. Her expertise includes training teams on product knowledge, product card placement, and visual merchandising techniques, particularly during new store openings.
Previous Experience at CIBC
Before joining Canopy Growth, Amy Blanchard worked at CIBC as a Financial Services Representative from 2015 to 2017. In this position, she was involved in providing financial services and support to clients. Her experience at CIBC contributed to her skill set in metrics reporting and sales analysis, which she later applied to her role in visual merchandising.
Training and Development
Amy Blanchard specializes in training teams on various aspects of visual merchandising. She focuses on product knowledge, product card placement, and maintaining visual merchandising standards. Her training initiatives are designed to enhance team performance and ensure that new store openings align with the established visual merchandising guidelines.