Basam Alesayi, Cpa, Cma
About Basam Alesayi, Cpa, Cma
Basam Alesayi is a Manager of Strategic Analytics at Canopy Growth Corporation, where he has worked since 2019. He has a background in marketing and analytics, with experience in the banking and consumer packaged goods industries.
Current Role at Canopy Growth
Basam Alesayi serves as the Manager of Strategic Analytics at Canopy Growth Corporation since 2019. In this role, he focuses on transforming complex data into actionable insights that support business decisions. His work involves analyzing market trends and consumer behavior to drive strategic initiatives within the organization. Alesayi's expertise in analytics contributes to Canopy Growth's objectives in the cannabis industry.
Previous Experience in the CPG Industry
Before joining Canopy Growth, Basam Alesayi worked at Mars as a Category Management & Supply Chain Consultant from 2013 to 2019. During his six years at Mars, he developed skills in sales and analytics, working closely with major retailers. His experience in the Consumer Packaged Goods (CPG) industry allowed him to collaborate with leading retailers such as Loblaws, Walmart, and Sobeys to enhance growth in the Confectionery category.
Background in Financial Services
Basam Alesayi began his career in the financial services sector, working as a Marketing Analyst at Citigroup for three months in 2008. He then transitioned to RBC Royal Bank, where he served as an Investment Sales Consultant from 2010 to 2011. His early experiences in banking provided a foundation for his later roles in analytics and marketing.
Education and Professional Qualifications
Basam Alesayi holds a Certified Management Accountant (CMA) designation, which he achieved from 2010 to 2013. He also completed the Canadian Securities Course at the Canadian Securities Institute from 2009 to 2010. Alesayi earned his Honours Business Administration (HBA) degree from Ivey Business School at Western University, where he studied from 2005 to 2009. His educational background supports his expertise in finance and analytics.
Career Transition and Skills Development
Basam Alesayi successfully transitioned from the banking industry to the Consumer Packaged Goods (CPG) sector, where he enhanced his sales and analytical skills. This shift allowed him to apply his financial knowledge in a new context, focusing on market dynamics and consumer insights. His creative approach to analytics has been a driving force in his career development.