Bruno Pires
About Bruno Pires
Bruno Pires is an Integrated Business Planning Manager at Canopy Growth Corporation in Toronto, Canada, with extensive experience in demand planning and supply chain management across various industries. He has held significant roles at companies such as Mondelēz International, Arterra Wines Canada, and Johnson & Johnson, and has an academic background that includes multiple MBAs and a degree in Industrial Engineering.
Current Role at Canopy Growth Corporation
Bruno Pires serves as the Integrated Business Planning Manager for the USA at Canopy Growth Corporation since 2021. In this role, he manages a team with two direct reports and oversees the implementation of the Integrated Business Planning (IBP) process. This process includes monthly analysis of forecasts, supply plans, and inventory targets, which has contributed to an annual revenue exceeding $60 million CAD. He also coordinated the integration of the BioSteel Business Unit into Canopy, achieving a 75% reduction in stock-outs for the US and Canada markets.
Previous Experience at Mondelēz International
Before joining Canopy Growth, Bruno Pires worked at Mondelēz International as the Latin America Demand Manager from 2015 to 2017. His tenure lasted two years in the São Paulo Area, Brazil. In this position, he was responsible for managing demand planning processes and strategies for the Latin American market, contributing to the company's operational efficiency.
Professional Background in Demand Planning
Bruno has extensive experience in demand planning across various industries. He held the position of National Demand Planner at Arterra Wines Canada from 2019 to 2021 for two years in Mississauga, Ontario. Additionally, he completed a Summer MBA Internship as a Demand Planner at Johnson & Johnson in 2018 for three months in Markham, Ontario. His background includes a role as Supply Planning Team Lead at Votorantim Cimentos from 2012 to 2015 in São Paulo, Brazil.
Educational Qualifications
Bruno Pires holds multiple advanced degrees. He achieved a Master of Business Administration (MBA) in Strategy and Operations and Supply Chain from the University of Toronto - Rotman School of Management from 2017 to 2019. He also obtained an MBA in Logistics and Supply Chain Management from FGV - Fundação Getulio Vargas from 2012 to 2014. Earlier, he earned a degree in Industrial Engineering with a focus on Mechanical Engineering from Centro Universitário do Instituto Mauá de Tecnologia, completing his studies in 2010.
Key Contributions and Achievements
Bruno played a significant role in supporting the launch of Whisl, a CBD Vape brand, by conducting capacity analysis and production planning, which resulted in revenue of $4.3 million CAD within the first three months. His contributions to the Integrated Business Planning process have been pivotal in enhancing operational efficiencies and revenue generation in his current and previous roles.