Daniel Slater
About Daniel Slater
Daniel Slater serves as the CRM & Data Segmentation Manager at Canopy Growth Corporation, a position he has held since 2019. He holds a BBA in Advertising, Branding, Communications, and Ethics from Trent University, and has prior experience at PwC Canada and Deloitte Canada.
Work at Canopy Growth
Daniel Slater has been serving as the CRM & Data Segmentation Manager at Canopy Growth Corporation since 2019. In this role, he focuses on managing customer relationship management systems and data segmentation strategies to enhance marketing efforts. His work contributes to optimizing customer engagement and improving overall marketing effectiveness within the organization.
Education and Expertise
Daniel Slater studied at Trent University from 2006 to 2010, where he earned a Bachelor of Business Administration (BBA) degree. His studies concentrated on Advertising, Branding, Communications, and Ethics. This educational background provides him with a solid foundation in marketing principles and strategic communication.
Background
Prior to his current position at Canopy Growth, Daniel Slater worked at PwC Canada as a Marketing Automation Specialist from 2011 to 2017. He then transitioned to Deloitte Canada, where he held the position of CRM and Reporting Manager, focusing on Campaign Operations and Measurement from 2017 to 2019. His experience in these roles has equipped him with extensive knowledge in marketing automation and data analysis.
Professional Experience
Daniel Slater has accumulated significant professional experience in the field of marketing and data management. His tenure at PwC Canada spanned six years, where he specialized in marketing automation. Following this, he worked at Deloitte Canada for two years, managing CRM and reporting functions. His career trajectory demonstrates a consistent focus on enhancing marketing operations through data-driven strategies.