Danny Cassidy
About Danny Cassidy
Danny Cassidy is a Director of Brand Design at Canopy Growth Corporation, where he has worked since 2022. He has extensive experience in project management and design, having previously held roles at Acart Communications, Brainhunter Systems Ltd, and Banfield over a career spanning more than three decades.
Current Role at Canopy Growth Corporation
Danny Cassidy serves as the Director of Brand Design at Canopy Growth Corporation, a position he has held since 2022. In this role, he is responsible for overseeing brand design initiatives and ensuring alignment with the company's vision. He also holds the position of Senior Manager for Labels & Packaging since 2019, where he has contributed to the development and management of product packaging strategies. His work is based in Smiths Falls, Ontario, Canada.
Previous Experience in Project Management
Prior to his current roles, Cassidy has extensive experience in project management. He worked as a Project Manager at Canopy Growth Corporation from 2018 to 2019 and as a Senior Project Manager at Banfield from 2004 to 2018. His experience spans various methodologies, including traditional and agile project management, demonstrating his adaptability in managing diverse project environments.
Background in Design and Digital Management
Cassidy began his career in design, holding positions such as Art Director and UI Designer at Acart Communications from 1991 to 1998. He also served as Digital Manager at Acart Communications from 1998 to 2000. His design expertise is complemented by a strong background in analysis and design techniques, which he applies to lead the planning and implementation of web and mobile applications.
Educational Qualifications
Danny Cassidy has a solid educational background in the arts and design. He studied at Sheridan College, earning a Diploma in Technical Theatre Studies from 1984 to 1986. He furthered his education at St. Lawrence College, where he obtained a Diploma in Graphic Arts from 1986 to 1989. This foundation has equipped him with the skills necessary for his roles in design and project management.
Security Clearance and Professional Skills
Cassidy possesses a valid SECRET security clearance, indicating a high level of trust and responsibility in his professional roles. He combines interpersonal, technical, and managerial skills, enabling him to provide realistic solutions to client requirements. His collaborative approach to problem-solving is evident in his enjoyment of working with teams to implement new solutions.