David Greb
About David Greb
David Greb is the Director of Health Products and Channels at Canopy Growth Corporation, where he specializes in launching new products and enhancing customer experiences. He has a strong background in business development and has held various leadership roles in the healthcare and pharmaceutical sectors.
Current Role at Canopy Growth Corporation
David Greb serves as the Director of Health Products and Channels at Canopy Growth Corporation. He has held this position since 2017, contributing to the company's strategic initiatives in the health products sector. His role involves overseeing the development and launch of new products and services, leveraging his expertise in innovative market strategies.
Previous Experience in Business Development
Prior to his current role, David Greb held various positions that enhanced his business development skills. He worked as the Manager of Account Management and Business Development at LifeLabs Medical Laboratory Services from 2013 to 2016. He also served as the National Director of Account Management at Rexall Pharmacy Group Ltd. for a year, showcasing his ability to manage significant accounts and drive business growth.
Educational Background in Biomedical Toxicology
David Greb earned an Honours Bachelor of Science in Biomedical Toxicology from the University of Guelph. He also holds a Bachelor of Arts in Economics from the same institution. His education has provided him with a strong foundation in scientific principles and economic theories, which he applies in his professional endeavors.
Expertise in Product Launch and Innovation
David specializes in launching new-to-market products and services, demonstrating a strong ability to innovate in uncharted territories. He is recognized for identifying whitespace opportunities and delivering solutions that create exceptional customer experiences. His approach emphasizes understanding the entire customer journey and applying first principle thought leadership.
Guest Lecturer at DeGroote School of Business
Since 2016, David Greb has been a Guest Lecturer in the MBA Program at the DeGroote School of Business at McMaster University. His role involves sharing his industry knowledge and experience with students, contributing to their understanding of business dynamics and product management in the health sector.