Dr Joachim Lubig
About Dr Joachim Lubig
Dr. Joachim Lubig serves as the Commercial Director for Canopy Growth Germany, focusing on the medicinal cannabis sector. He has extensive experience in the consumer goods industry, having held leadership roles at Coty and Nestlé prior to his current position.
Work at Canopy Growth
Dr. Joachim Lubig serves as the Commercial Director for Canopy Growth Germany, a position he has held since 2022. In this role, he focuses on the medicinal cannabis sector, contributing to the company's efforts in the rapidly evolving cannabis industry. His work emphasizes the economic opportunities that cannabis can provide, aligning with Canopy Growth's mission to lead in this market. He is based in Frankfurt/Rhein-Main and has been involved in initiatives aimed at showcasing cannabis as a force for social justice.
Previous Experience at Coty
Before joining Canopy Growth, Dr. Lubig held several significant positions at Coty. He served as Geschäftsführer - General Manager for Coty Beauty Consumer DACH, including P&G Brands, from 2016 to 2018. Prior to that, he was the Geschäftsführer - Vice President for Central Europe in the Luxury & Consumer Division from 2014 to 2016. His tenure at Coty also included a role as Geschäftsführer - Regional Vice President for Central Europe, where he worked from 2003 to 2014.
Experience at The Green Organic Dutchman
Dr. Lubig was the Managing Director for Europe at The Green Organic Dutchman from 2019 to 2022. His leadership in this role contributed to the company's growth and presence in the European cannabis market. His experience in this position further solidified his expertise in the cannabis industry, preparing him for his current role at Canopy Growth.
Education and Expertise
Dr. Joachim Lubig studied at Technische Universität Darmstadt from 1985 to 1992, where he gained foundational knowledge that supports his career in the consumer goods and cannabis sectors. His extensive experience in marketing and management across various industries, including his work at Nestlé as Head of Marketing for Coffee & Beverages, has equipped him with a diverse skill set applicable to his current role.
Background in Marketing and Management
Dr. Lubig has a robust background in marketing and management, with over two decades of experience in various leadership roles. His career began at Nestlé, where he worked from 1992 to 2003. This experience laid the groundwork for his subsequent roles in the beauty and cannabis industries, demonstrating his adaptability and expertise in managing diverse product lines and market strategies.