Edgar Correia
About Edgar Correia
Edgar Correia serves as the Director of Commercial Sales & Operations at Canopy Growth Corporation, bringing over two decades of experience in sales strategy and operations within the Consumer Packaged Goods and Cannabis industries.
Current Role at Canopy Growth Corporation
Edgar Correia serves as the Director of Commercial Sales & Operations at Canopy Growth Corporation. He has held this position since 2018, contributing to the company's sales strategies and operational efficiency. His role involves overseeing commercial sales initiatives and ensuring alignment with the company's overall business objectives. Based in Winnipeg, Manitoba, he plays a key role in driving growth within the cannabis industry.
Previous Experience at PepsiCo
Before joining Canopy Growth, Edgar Correia worked at PepsiCo as the Go To Market - Sales Strategy & Planning Senior Manager from 2010 to 2018. During his eight years in this role, he was responsible for developing and implementing sales strategies that enhanced market presence and drove revenue growth. His experience at PepsiCo provided him with valuable insights into the Consumer Packaged Goods sector.
Career at Frito Lay Canada
Edgar Correia spent 12 years at Frito Lay Canada as a Zone Business Manager, covering the Manitoba, Saskatchewan, and Northwestern Ontario regions. His tenure from 1998 to 2010 involved managing sales operations and developing strategies to optimize market performance. This role helped him build a strong foundation in sales and operations within the consumer goods sector.
Education and Expertise
Edgar Correia studied at Red River College Polytechnic, where he focused on Sales & Marketing from 1996 to 1998. He achieved a specialization in Commerce/Industry Sales & Marketing. His educational background complements his extensive experience in driving sales growth, people leadership, and development. He possesses expertise in supply chain optimization and warehouse operations, enhancing his effectiveness in commercial roles.
Industry Experience
Edgar Correia has extensive experience in both the Consumer Packaged Goods (CPG) and Cannabis industries. His career spans over two decades, during which he has developed a strong track record in sales growth and strategy. His diverse background equips him with the skills necessary to navigate the complexities of these industries effectively.