Gabriela Popescu
About Gabriela Popescu
Gabriela Popescu is a Digital Marketing Manager with a Bachelor of Commerce degree from McGill University. She has extensive experience in digital marketing and corporate communications, currently working at Canopy Growth Corporation and Spin Master.
Work at Canopy Growth
Gabriela Popescu has been serving as the Digital Marketing Manager at Canopy Growth Corporation since 2019. In this role, she focuses on developing and implementing digital marketing strategies to enhance brand visibility and engagement. Her work contributes to the company's objectives in the cannabis industry, leveraging her expertise in digital marketing to drive growth and customer interaction.
Current Role at Spin Master
In addition to her position at Canopy Growth, Gabriela Popescu has been working as an Integrated Marketing Specialist, focusing on digital and paid social media at Spin Master since 2017. Her responsibilities include crafting and executing marketing campaigns that align with the company's brand goals. This role allows her to utilize her skills in digital marketing to reach target audiences effectively.
Education and Expertise
Gabriela Popescu earned a Bachelor of Commerce degree from McGill University, studying from 2006 to 2010. This educational background provides her with a solid foundation in business principles, which she applies in her marketing roles. Her academic achievements contribute to her understanding of market dynamics and consumer behavior.
Previous Experience
Prior to her current roles, Gabriela Popescu worked at McGill University as an Accounting Clerk for three months in 2010. She also held the position of Corporate Communications Manager at Artsmarketing Services Inc. from 2014 to 2016. These experiences helped her develop a diverse skill set in both accounting and corporate communications.