Jeff Shine
About Jeff Shine
Jeff Shine is a Regional Sales Manager at Canopy Growth Corporation, with over 20 years of experience in consumer goods sales and marketing. He has held various leadership roles at Anheuser-Busch and other companies, focusing on driving growth and improving brand awareness in the beer industry.
Current Role at Canopy Growth Corporation
Jeff Shine serves as the Regional Sales Manager - Central at Canopy Growth Corporation since 2020. In this role, he is responsible for overseeing sales operations and strategies within the central region, focusing on driving growth and market penetration for the company.
Previous Experience at Anheuser-Busch
Jeff Shine has held multiple positions at Anheuser-Busch, contributing to his extensive experience in sales and marketing. His roles included District Sales Manager, Region Sales Manager, Senior Pricing Analyst, and Director of Sales & Marketing, among others. His tenure at Anheuser-Busch spanned from 1990 to 2012, during which he developed skills in brand management and market strategy.
Experience at Craft Brew Alliance
From 2015 to 2020, Jeff Shine worked as the Southwest Division Sales Director at Craft Brew Alliance. In this position, he was responsible for managing sales operations and driving revenue growth in the southwest region, leveraging his extensive background in the beer industry.
Education and Expertise
Jeff Shine earned a Bachelor of Business Administration (BBA) from Texas Christian University. His educational background complements over 20 years of experience in consumer goods sales and marketing leadership roles, focusing on brand awareness, sales growth, and market share in the consumer packaged goods sector.
Background in Financial Services
Before entering the consumer goods industry, Jeff Shine worked as a Financial Advisor at Dean Witter Reynolds Inc. from 1995 to 1997. This experience provided him with a foundation in financial management and client relations, which he later applied in his sales and marketing roles.