Jeffrey Wolf
About Jeffrey Wolf
Jeffrey Wolf serves as the Global Head of Animal Health CBD Brands at Canopy Growth Corporation, bringing extensive experience in marketing and brand management across various industries. He has held significant roles at companies such as Johnson & Johnson, Bayer, and Energizer Holdings, where he demonstrated a strong ability to innovate and build relationships with stakeholders.
Current Role at Canopy Growth
Jeffrey Wolf serves as the Global Head of Animal Health CBD Brands at Canopy Growth Corporation. He has held this position since 2020, overseeing the development and marketing of CBD products specifically tailored for animal health. His role involves strategic planning and execution to enhance the brand's market presence and address consumer needs within the pet care sector.
Previous Experience in Marketing
Wolf has extensive experience in marketing across various industries. He worked at Johnson & Johnson in multiple roles, including Associate Product Manager for Benadryl® Allergy and PediaCare® Cough and Cold. He also served as Product Director for Innovation. His tenure at Bayer included positions as Senior Marketing Consultant for One A Day® Multivitamins and Berocca® Vitamin Mineral Supplement. Additionally, he held marketing director roles at Nice-Pak Products, JTI, Coty, and Energizer Holdings, demonstrating a strong background in consumer product marketing.
Education and Expertise
Jeffrey Wolf earned a Bachelor of Science degree in Marketing from the State University of New York at Plattsburgh. His educational background complements his professional experience, equipping him with the skills necessary to develop and implement effective marketing strategies. His expertise includes brand management, consumer insights, and innovative product development.
Professional Skills and Leadership
Wolf is recognized for his ability to build and nurture relationships with key stakeholders, including senior management and retail executives. He is known for challenging the status quo and generating innovative marketing programs. His leadership style emphasizes teamwork and inclusivity, which he believes are essential for achieving exceptional business results. He has also coached and mentored colleagues, aiding in their career advancement.
Track Record of Brand Management
Throughout his career, Jeffrey Wolf has demonstrated a strong track record in revitalizing mature brands and launching innovative products. He has successfully managed diverse portfolios of consumer products, including personal care and consumer healthcare brands. His approach often involves mining consumer insights and market research to identify unmet needs, allowing him to create marketing strategies that resonate with target audiences.