Jessica Chee Hing
About Jessica Chee Hing
Jessica Chee Hing is a Manager of Canada Shopper Insights at Canopy Growth Corporation, where she presents research to various teams. She has a background in marketing and strategic management, with previous experience at Nielsen.
Work at Canopy Growth
Jessica Chee Hing has been serving as the Manager of Canada Shopper Insights at Canopy Growth Corporation since 2020. In this role, she is responsible for presenting research findings in various formats, including oral presentations, PowerPoint presentations, and detailed reports. Her work supports marketing, sales, and management teams within the organization. Based in Markham, Ontario, she engages in onsite interactions with clients, focusing on analytical preparation and support to meet strategic business needs.
Experience at Nielsen
Prior to her current role, Jessica worked at Nielsen for a total of five years. She began her tenure as a Senior Market Analyst from 2011 to 2014, where she developed her analytical skills and market insights. Following this position, she advanced to the role of Client Manager from 2015 to 2020. In these roles, she gained extensive experience in market research and client relations, which contributed to her expertise in shopper insights.
Education and Expertise
Jessica Chee Hing earned her Bachelor of Business Administration (BBA) from the Schulich School of Business at York University, where she studied Marketing and Strategic Management. Her education provided a strong foundation in business principles, which she applies in her current and previous roles. Her expertise includes identifying dollar volume opportunities and addressing the strategic business needs of clients in various industries.
Consultancy Services
In addition to her managerial role, Jessica provides consultancy services to companies in the Pharmaceutical and Consumer Packaged Goods (CPG) sectors. Her consultancy work involves leveraging her analytical skills to assist clients in understanding market dynamics and identifying growth opportunities. This aspect of her career complements her insights into shopper behavior and market trends.
Client Engagement and Support
Jessica engages in frequent onsite interactions with clients to ensure effective communication and support. Her focus on analytical preparation helps clients navigate complex market landscapes. By addressing their strategic business needs, she fosters strong relationships and delivers actionable insights that drive decision-making processes.