Jordan Smith
About Jordan Smith
Jordan Smith serves as the Head of Product and Marketing at Canopy Growth Corporation, where he oversees the portfolio strategy for the largest cannabis company globally. He has extensive experience in the cannabis industry and co-founded Origins Pot Soil, focusing on sustainable solutions for cannabis cultivation.
Work at Canopy Growth
Jordan Smith currently serves as the Head of Product and Marketing at Canopy Growth Corporation, a position held since 2023. In this role, he oversees the portfolio strategy and roadmap for the largest cannabis company in the world. Prior to this, he was the Director of Innovation for a brief period in 2023 and held the position of Head of Product earlier in the same year. His extensive experience at Canopy Growth includes various leadership roles that contribute to the company's product development and marketing strategies.
Previous Experience in the Cannabis Industry
Jordan Smith has over six years of experience in the Canadian cannabis industry. He worked at HEXO Corp as Vice President of Product Management from 2019 to 2022, where he focused on product strategy and management. Additionally, he held positions at Aurora Cannabis Inc., including Senior Manager of Trade Marketing and Project Manager for Recreational Customer Experience. His roles in these companies involved enhancing customer engagement and developing marketing strategies tailored to the cannabis market.
Education and Expertise
Jordan Smith studied at Memorial University of Newfoundland, where he earned a Bachelor of Business Administration (BBA) with a focus on Marketing from 2004 to 2009. He also attended BrainStation in 2017, where he studied Product Management. His educational background supports his expertise in product development, marketing, and strategic management within the consumer goods sector, particularly in the cannabis industry.
Entrepreneurial Ventures
In addition to his corporate roles, Jordan Smith is a co-founder of Origins Pot Soil, established in 2022. This company focuses on providing organic and sustainable soil solutions for at-home cannabis growers. His entrepreneurial efforts reflect his commitment to innovation and sustainability within the cannabis cultivation space.
Leadership and Team Development
Jordan Smith has a proven track record of building and mentoring high-performing teams across various disciplines. His leadership experience spans sales and marketing, brand development, product management, and software development. This diverse skill set enables him to foster collaboration and creativity, driving value creation in the organizations he has worked with.