Katie Windley
About Katie Windley
Katie Windley is a Manager of Brand Communications at Canopy Growth Corporation, where she has worked since 2021. She has extensive experience in communications and content strategy, having held various roles in companies such as eSentire, Igloo Software, and BlackBerry.
Current Role at Canopy Growth
Katie Windley serves as the Manager of Brand Communications at Canopy Growth Corporation, a position she has held since 2021. In this role, she leads the development of press materials for new product launches and brand campaigns. Windley collaborates closely with the Brand Marketing team to ensure cohesive messaging and effective communication strategies that align with the company's objectives.
Previous Experience in Brand Communications
Before joining Canopy Growth, Windley held several positions in brand communications and content strategy. She worked at Streetwise Consulting as the Director of Content Development from 2018 to 2021, where she developed and executed brand communications strategies for Canadian recreational cannabis brands, including BioSteel and Storz & Bickel. Prior to that, she was a Content Strategist at eSentire from 2017 to 2018 and served as the Communications & Content Manager at Igloo Software from 2015 to 2017.
Early Career and Corporate Communications
Windley's early career includes significant roles in corporate communications. She worked as a Communications Advisor at BlackBerry from 2008 to 2014, where she contributed to corporate communication strategies for six years. Additionally, she served as a Communications Specialist at Loblaw Companies Limited on a 12-month contract from 2014 to 2015, focusing on corporate communications.
Educational Background
Katie Windley studied at Western University, where she earned an Honours Bachelor of Arts in Media, Information and Technoculture. Her studies spanned from 2003 to 2007, providing her with a solid foundation in media and communication principles that have informed her professional career.
Event Management and Collaboration Skills
In her current and previous roles, Windley has supported event management and execution, collaborating with both internal stakeholders and external agencies and vendors. This experience enhances her ability to coordinate and implement effective communication strategies that resonate with target audiences.