Kirby Lafferty
About Kirby Lafferty
Kirby Lafferty is the Director of Demand Planning at Canopy Growth Corporation, where he has worked since 2018. He has a strong background in data analysis and revenue management, with previous roles at Nielsen and Revenue Management Labs.
Current Role at Canopy Growth
Kirby Lafferty serves as the Director of Demand Planning at Canopy Growth Corporation, a position he has held since 2018. In this role, he is responsible for overseeing demand forecasting and planning processes within the organization. His work supports the company's strategic objectives in the cannabis industry, focusing on optimizing inventory levels and ensuring product availability in the market. Lafferty's experience in demand planning contributes to the efficiency and effectiveness of Canopy Growth's operations in the Toronto, Canada area.
Previous Experience at Revenue Management Labs
Prior to his current position, Kirby Lafferty worked at Revenue Management Labs as an Associate Consultant from 2016 to 2018. In this role, he developed and implemented pricing-related tools using MS Excel, Tableau, and R. He also conducted research on Revenue Management and Pricing Architecture topics, contributing to the company's analytical capabilities. His experience at Revenue Management Labs equipped him with valuable skills in data analysis and pricing strategies.
Educational Background
Kirby Lafferty has a diverse educational background. He earned a Master's degree in Social Data Analysis from the University of Windsor, where he studied from 2013 to 2014. Prior to that, he completed a Bachelor of Arts degree at Brock University, majoring in Sociology, from 2007 to 2012. Additionally, he studied at the City University of Hong Kong, achieving a Bachelor of Arts degree in 2011. His academic experiences have provided him with a strong foundation in data analysis and social sciences.
Work Experience at Nielsen and TD
Kirby Lafferty has held various positions prior to his current role. He worked as a Tab Analyst (Data Specialist) at Nielsen for 11 months in 2015, where he focused on data analysis. Earlier, he was an Easyline Specialist at TD from 2012 to 2013, providing customer service and support. These roles contributed to his expertise in data management and customer relations.
Teaching Experience at University of Windsor
During his academic career, Kirby Lafferty served as a Graduate Teaching Assistant at the University of Windsor from 2013 to 2014. In this role, he assisted in teaching and supporting undergraduate students, enhancing their learning experience. This position allowed him to develop his teaching and communication skills while contributing to the academic community.