Kristina Clementi
About Kristina Clementi
Kristina Clementi is a Senior Category Marketing Manager for Beverages at Canopy Growth Corporation, with over a decade of experience in brand management across various sectors. She has held positions at notable companies such as Constellation Brands and Whirlpool Corporation, and possesses strong skills in P&L analysis and multicultural marketing.
Current Role at Canopy Growth
Kristina Clementi serves as the Senior Category Marketing Manager for Beverages at Canopy Growth Corporation. She has held this position since 2021, working in Chicago, Illinois. In her role, she focuses on developing and executing marketing strategies for beverage products, leveraging her extensive background in brand management.
Previous Experience in Brand Management
Clementi has over a decade of experience in brand management across various sectors, including consumer packaged goods and durable goods. She worked at Constellation Brands in multiple roles, including Brand Manager for the Corona Brand Family and Associate Brand Manager for Modelo Especial. Her tenure at Whirlpool Corporation included positions as Associate Channel Marketing Manager and Sales Development Representative.
Education and Expertise
Kristina Clementi earned her Master of Business Administration (MBA) from Indiana University's Kelley School of Business, where she studied from 2013 to 2015. She also holds a Bachelor of Science degree in Marketing and Business Statistics from Miami University, completed in 2009. Her educational background supports her expertise in P&L analysis, business performance analytics, and multicultural marketing.
Internship and Early Career
Clementi began her career with internships that provided foundational marketing experience. She worked as a Licensing Marketing Intern at Little Tikes in 2006 and later as a Digital Marketing Intern in 2007. These early roles contributed to her understanding of brand dynamics and marketing strategies.
Skills in Marketing and Brand Growth
Clementi is recognized for her strong skills in data-driven decision-making, particularly in P&L analysis and business performance analytics. She is known for her thought leadership and ability to navigate ambiguity, essential for driving brand growth in dynamic markets. Her expertise in multicultural marketing and brand collaborations enhances her capability to engage diverse consumer bases.