Kristina Shoda

Kristina Shoda

Senior Global Brand Manager Tweed & Quatreau @ Canopy Growth

About Kristina Shoda

Kristina Shoda is a Senior Global Brand Manager at Canopy Growth Corporation, overseeing the Tweed and Quatreau brands. She has extensive experience in brand management, having previously worked at Constellation Brands and ConAgra Foods, and holds an MBA from Indiana University's Kelley School of Business.

Current Role at Canopy Growth

Kristina Shoda serves as the Senior Global Brand Manager for Tweed & Quatreau at Canopy Growth Corporation. She has held this position since 2021, contributing to brand strategy and management in the cannabis industry. Her role involves overseeing brand development and marketing initiatives to enhance the visibility and market presence of Tweed & Quatreau.

Previous Experience in Brand Management

Before joining Canopy Growth, Kristina Shoda worked at Constellation Brands as a Brand Manager for the Innovation-Corona Brand Family from 2016 to 2021. In this role, she focused on brand strategy and innovation within the beverage sector. Additionally, she served as an Associate Brand Manager at ConAgra Foods, managing the Beans Portfolio from 2015 to 2016, and held various marketing positions at Xtend Computers and Whirlpool Corporation.

Educational Background

Kristina Shoda earned her Master of Business Administration (MBA) from the Kelley School of Business at Indiana University, where she studied Marketing from 2013 to 2015. Prior to that, she completed her Bachelor of Science in Marketing and Business Statistics at Miami University from 2005 to 2009. She received a full-ride scholarship as a Forté Foundation Fellow during her MBA studies.

Non-Profit Consulting Experience

Kristina participated in a non-profit consulting project in India through GLOBASE. This experience allowed her to apply her marketing skills in a global context, contributing to social impact initiatives while gaining valuable insights into international markets.

Leadership and Involvement

During her academic career, Kristina Shoda was actively involved in leadership roles. She was selected by her peers to serve as the VP of the Kelley Marketing Club and was chosen by faculty for the Consumer Marketing Academy. Additionally, she served as the Faculty Auction Chair, demonstrating her commitment to community engagement and leadership.

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