Krystle Chafe
About Krystle Chafe
Krystle Chafe serves as the Director of Sales Planning for Canada at Canopy Growth Corporation, a position she has held since 2018. She has previous experience in sales and marketing roles at SABMiller Canada, Imperial Tobacco, and Labatt Breweries of Canada.
Current Role at Canopy Growth
Krystle Chafe serves as the Director of Sales Planning for Canada at Canopy Growth Corporation. She has held this position since 2018, contributing to the company's strategic sales initiatives and planning processes. Her role involves overseeing sales operations and ensuring alignment with the company's objectives in the Canadian market.
Previous Experience in Sales Management
Prior to her current role, Krystle Chafe worked at Labatt Breweries of Canada as a Territory Manager from 2017 to 2018. In this position, she managed sales activities within the Saint John, New Brunswick area. Before Labatt, she was a Territory Manager at SABMiller Canada from 2015 to 2017, where she focused on sales in New Brunswick.
Trade Marketing Background
Krystle Chafe began her career in trade marketing as an Account Representative at Imperial Tobacco. She worked in this role from 2010 to 2014, where she was responsible for marketing initiatives and account management in New Brunswick. This experience provided her with a solid foundation in trade marketing and sales strategies.
Educational Background
Krystle Chafe earned her Bachelor's degree in Honors Psychology from Saint Mary's University. She studied there from 2000 to 2006, completing her degree over a six-year period. This educational background has contributed to her analytical skills and understanding of consumer behavior in her sales roles.