Lana Pawziuk
About Lana Pawziuk
Lana Pawziuk is the Director of Digital and eCommerce Center of Excellence at Canopy Growth Corporation, where she has worked since 2018. With over 15 years of experience in digital strategy and product management, she has led initiatives for major brands and previously held roles at various notable companies.
Work at Canopy Growth
Lana Pawziuk has served as the Director of Digital and eCommerce Center of Excellence (COE) at Canopy Growth Corporation since 2018. In this role, she is responsible for overseeing digital strategy and eCommerce initiatives within the organization. Her leadership focuses on enhancing the company's online presence and optimizing digital marketing efforts to drive sales and customer engagement.
Education and Expertise
Lana Pawziuk holds a Honours Bachelor of Business Administration (HBBA) degree in Marketing and Communications from Wilfrid Laurier University, which she completed from 2000 to 2004. She possesses over 15 years of experience in digital strategy, digital product management, and eCommerce. Her expertise includes delivering performance-based omni-channel campaigns, which leverage multiple channels to achieve marketing objectives.
Background
Before joining Canopy Growth, Lana Pawziuk held various positions in the digital marketing field. She worked at comScore, Inc. as a Research Manager from 2005 to 2006, and then transitioned to Mindblossom as an Account Executive for a brief period. From 2007 to 2010, she served as a Digital Strategist at Fjord Interactive - Cossette Communications, followed by a six-year tenure as Account Director at Grip Limited. Prior to her current role, she was the National Marketing Manager at PwC Canada from 2016 to 2018.
Achievements
Throughout her career, Lana Pawziuk has led digital account initiatives for several major brands, including McCain Foods Canada, Bell Media, Lindt Canada, and Dare Foods Canada. Her work has contributed to the development and execution of effective digital marketing strategies that align with the objectives of these prominent companies.