Lauren Fowler
About Lauren Fowler
Lauren Fowler serves as the Sales Director for Atlantic Canada at Canopy Growth Corporation, where she has worked since 2019. With a background in market analysis and sales insights from companies like Nielsen and Loblaw, she has a strong track record in enhancing analytical capabilities and identifying significant business opportunities.
Work at Canopy Growth
Lauren Fowler serves as the Sales Director for Atlantic Canada at Canopy Growth Corporation. She has held this position since 2019, working from Halifax, Nova Scotia. In her role, she manages client relationships, notably with Shoppers Drug Mart, where she provides analytical support and strategic direction. Her contributions include identifying over $14 million in business opportunities through detailed consumer behavior analysis and strategic recommendations.
Previous Experience at Nielsen
Prior to her current role, Lauren Fowler worked at Nielsen as a Senior Market Analyst from 2016 to 2019 in Markham, Ontario. During her tenure, she led the development of a condensed client training manual for Nielsen’s data tools, which enhanced the analytical capabilities of internal teams. She also mentored new hires by teaching them how to utilize Nielsen tools and guiding them through the analytic process. Additionally, she executed a data re-alignment project that improved reporting measures and categorization processes.
Experience at Loblaw Companies Limited
Lauren Fowler began her career at Loblaw Companies Limited, where she worked as a Category Sales and Insights Analyst (Associate Merchant) from 2011 to 2013 in the Toronto area. In this role, she contributed to sales insights and category management, laying the groundwork for her future roles in market analysis and sales strategy.
Role at Parmalat Canada
From 2013 to 2016, Lauren Fowler worked at Parmalat Canada as a Strategic Sourcing Analyst in the Toronto area. In this position, she focused on sourcing strategies and contributed to the company's operational efficiency, further developing her expertise in market analysis and strategic sourcing.
Education and Expertise
Lauren Fowler studied at the University of Ottawa from 2006 to 2010, where she earned degrees in Public Administration and Business Administration. This educational background provided her with a solid foundation in both public and private sector operations, enhancing her analytical and strategic skills in her subsequent professional roles.