Maria Daniel
About Maria Daniel
Maria Daniel serves as the E Commerce Growth Manager at Canopy Growth Corporation, where she has worked since 2018, focusing on global social media strategies. She has a background in social media marketing and holds a BA (Hons) in Contemporary Media Practice from the University of Westminster.
Work at Canopy Growth
Maria Daniel has served as the eCommerce Growth Manager at Canopy Growth Corporation since 2018. In this role, she is responsible for managing the global rollout strategy and implementation of social listening and community management tools across multiple regions, including the US, LATAM, APAC, Europe, and Africa. She has developed and implemented an escalation and reputation management process for the company's portfolio of brands. Additionally, she is a member of the Diversity & Inclusion committee, where she contributes to equitable practices within the workforce.
Previous Experience in Marketing
Before joining Canopy Growth, Maria Daniel held several marketing positions. She worked as a Social Media Marketing Coordinator at TJX Canada/Winners Merchants International L.P. from 2012 to 2014. In this role, she focused on social media strategies. She later served as the Social Media Marketing Lead at Labatt from 2017 to 2018, where she managed legal and regulatory affairs approvals for social media content. Additionally, she gained experience as an intern at NBC Universal in the London (International) bureau in 2007.
Education and Expertise
Maria Daniel studied at the University of Westminster, where she earned a BA (Hons) in Contemporary Media Practice from 2009 to 2012. Her education has equipped her with a strong foundation in new media, which she applies in her current role. She is recognized for her expertise in native reporting and measurement on social media platforms, including Facebook, Instagram, and Twitter. Maria has also developed a social media maturity model to track progress and support regional social media teams.
Achievements in Social Media Management
Throughout her career, Maria Daniel has made significant contributions to social media management. At Canopy Growth, she has developed a social media maturity model that aids in tracking progress for regional teams. She has also implemented processes for escalation and reputation management, enhancing the overall effectiveness of the company's social media strategies. Her work in managing social listening tools has further strengthened community engagement across various global markets.