Mark Lee
About Mark Lee
Mark Lee serves as the Global Head of Mainstream and Value Brands at Canopy Growth Corporation, a position he has held since 2020. He has extensive experience in brand management and marketing, having previously worked at Campbell Soup Company, SC Johnson, and Nielsen.
Current Role at Canopy Growth Corporation
Mark Lee serves as the Global Head of Mainstream and Value Brands at Canopy Growth Corporation. He has held this position since 2020, contributing to the company's strategic direction in the cannabis industry. His role involves overseeing brand management and marketing initiatives aimed at mainstream consumers and value-oriented segments. Based in Toronto, Ontario, Canada, he focuses on expanding the brand's market presence and enhancing consumer engagement.
Previous Experience at Campbell Soup Company
Prior to his current role, Mark Lee worked at Campbell Soup Company as a Senior Brand Manager for Soup from 2018 to 2020. During his tenure in Toronto, Ontario, Canada, he managed various brand strategies and marketing campaigns, leveraging his expertise in consumer insights and product positioning to drive brand growth.
Background in Market Analysis and Brand Management
Mark Lee has a diverse background in market analysis and brand management. He worked as a Senior Market Analyst on the Unilever account at Nielsen from 2006 to 2008. Additionally, he served as a Project Director at Synovate from 2002 to 2006. His experience includes significant roles in brand management at SC Johnson, where he was a Senior Brand Manager for Glade from 2008 to 2018.
Education and Academic Achievements
Mark Lee studied at the Schulich School of Business at York University, where he earned a Bachelor of Business Administration (BBA) with a focus on Marketing from 1998 to 2002. He also participated in an exchange program at Copenhagen Business School, studying Business and Commerce from 2000 to 2001. His academic background provides a solid foundation for his career in brand management and marketing.
Key Campaigns and Initiatives
Throughout his career, Mark Lee has successfully managed key marketing campaigns, including Back to School, Summer Barbeque, Quebec Moving Day, and Holiday initiatives. He has demonstrated expertise in seasonal marketing strategies that align with consumer behavior. Additionally, he played a pivotal role in the acquisition of Space Bags at SC Johnson and led the 'Return to Retail' Plastic Recycling partnership with Walmart, highlighting his commitment to sustainability.