Marty W.
About Marty W.
Marty W. is the Provincial Sales Manager for Alberta and NWT at Canopy Growth Corporation, where he has worked since 2018. He has a background in Kinesiology and Exercise Science from Red Deer Polytechnic and has held various key account management roles in the beverage industry.
Work at Canopy Growth
Marty W. has served as the Provincial Sales Manager for Alberta and the Northwest Territories at Canopy Growth Corporation since 2018. In this role, he is responsible for overseeing sales operations and strategies within the region. His tenure at Canopy Growth has focused on expanding the company's market presence and achieving sales targets in the cannabis sector.
Education and Expertise
Marty W. studied Kinesiology and Exercise Science at Red Deer Polytechnic, where he earned a Diploma from 2000 to 2003. This educational background has contributed to his understanding of health and wellness, which is relevant in the cannabis industry. His expertise spans sales management, market analysis, and relationship building.
Background in Sales Management
Before joining Canopy Growth, Marty W. accumulated extensive experience in sales management. He worked at Bacardi for 12 years as a Key Accounts Manager, where he developed strong partnerships and sales strategies. He also held a position as Key Account Manager at SABMiller Canada for one year, focusing on pricing strategies and market growth.
Achievements in Previous Roles
During his time at Bacardi, Marty W. fostered a key relationship with distributor partner Southern Glazers, which led to exceeding chain objectives. He collaborated with a team to forecast the Alberta market accurately. At SABMiller Canada, he implemented pricing analysis that increased profits while maintaining competitive prices, achieving a territory growth of 4.6% within 12 months.
Key Account Management Experience
Marty W. has a strong background in key account management, having worked with multiple leading beverage companies. His roles involved building commercial calendars for key account managers and executing strategies across numerous locations. His efforts consistently outpaced market growth, demonstrating his effectiveness in driving sales performance.