Mike Payer
About Mike Payer
Mike Payer is a Provincial Sales Manager at Canopy Growth Corporation with over 20 years of experience in sales and management across various industries. He has a background in Business Administration with a focus on Professional Golf Management from Georgian College and has held significant roles at Labatt Breweries of Canada and Golf Town.
Work at Canopy Growth
Mike Payer has been serving as the Provincial Sales Manager at Canopy Growth Corporation since 2019. In this role, he is responsible for overseeing sales operations and strategies within the province. His position involves managing relationships with key accounts and driving sales growth for the company's products. Based in Kanata, Ontario, he operates primarily in the Montreal area, contributing to the company's expansion in the cannabis market.
Previous Experience at Labatt Breweries
Prior to his current role, Mike Payer worked at Labatt Breweries of Canada as the Field Sales Execution Manager from 2013 to 2019. During his six years in this position, he was based in Pointe-Claire, Quebec. His responsibilities included executing sales strategies and managing field operations to enhance product visibility and sales performance across the region.
Career at Golf Town
Mike Payer held the position of General Manager at Golf Town from 2002 to 2013, where he worked for 11 years. In this role, he was responsible for overseeing store operations, managing staff, and driving sales initiatives. His experience in retail management contributed to his extensive knowledge in customer engagement and sales strategies.
Educational Background
Mike Payer studied at Georgian College, where he earned a degree in Business Administration with a focus on Professional Golf Management. His studies spanned from 1998 to 2001. This educational background provided him with foundational knowledge in business principles and management practices, which he has applied throughout his career in various sales and management roles.
Expertise in Sales and Management
With over two decades of experience in sales and management across different industries, Mike Payer has developed expertise in several key areas. His skills include Trade Marketing, Business Development, Market Analysis, Account Management, and Team Leadership. This diverse skill set has enabled him to effectively manage teams and drive business growth in his various roles.