Nick Skotidas
About Nick Skotidas
Nick Skotidas is a Senior Marketing Manager at Canopy Growth Corporation, where he has worked since 2018. He has extensive experience in brand management, having held positions at Tim Hortons, Anheuser-Busch InBev, and Canadian Tire, among others.
Work at Canopy Growth
Nick Skotidas has served as the Senior Marketing Manager at Canopy Growth Corporation since 2018. In this role, he has contributed to the management of Canada's leading cannabis brand, Tweed. Skotidas has played a significant role in building a high-performing marketing team to enhance brand visibility and market presence.
Previous Experience in Marketing
Before joining Canopy Growth, Skotidas held several marketing positions across notable companies. He worked at Anheuser-Busch InBev as a Brand Manager for Bud Light and later as a Senior Brand Manager for Michelob Ultra, where he led initiatives that resulted in significant brand performance improvements. Additionally, he served as an Associate Brand Manager for Budweiser, contributing to brand strategy and execution.
Education and Expertise
Nick Skotidas studied at the University of Toronto, focusing on Public Relations. He also holds a Bachelor of Business Administration from Wilfrid Laurier University, where he specialized in Marketing. His educational background supports his extensive experience in brand management and marketing strategy.
Achievements in Brand Management
Throughout his career, Skotidas has achieved notable success in brand management. He contributed to Canadian Tire and Tim Hortons being recognized as overall brand of the year by Strategy Magazine in 2013 and 2014. At Anheuser-Busch InBev, he led Bud Light to its strongest performance in 22 years and catapulted Michelob Ultra to become the fastest-growing beer brand in Canada.
Diverse Professional Background
Skotidas has a diverse professional background that includes roles at Tim Hortons, Canadian Tire, and Scotiabank. He began his career as a Marketing and Communications Coordinator at Scotiabank and later held various marketing roles at Canadian Tire, including Campus Programs Specialist and Marketing Event Specialist. His experience spans multiple sectors, enhancing his marketing acumen.