Patti Zebchuck
About Patti Zebchuck
Patti Zebchuck is the Manager of Medical Marketing at Canopy Growth Corporation, where she has worked since 2016 in Ottawa, Ontario. With a diverse background in marketing across various sectors, she has held significant roles in organizations such as the FIFA Women’s World Cup Canada 2015 and the Ottawa Senators Hockey Club.
Work at Canopy Growth
Patti Zebchuck has been serving as the Manager of Medical Marketing at Canopy Growth Corporation since 2016. In this role, she is responsible for developing and implementing marketing strategies aimed at the medical sector. Her work contributes to the company's efforts in promoting medical cannabis products and ensuring compliance with industry regulations. Based in Ottawa, Ontario, Zebchuck has been integral to the company's marketing initiatives for over eight years.
Previous Experience in Marketing
Prior to her current role, Patti Zebchuck held various marketing positions that shaped her expertise. She worked as an Associate at Extension Marketing Inc. for eight months in 2016. From 2014 to 2015, she was the Ottawa Marketing Manager for the FIFA Women’s World Cup Canada 2015™, where she managed relationships with stakeholders and contributed to a high attendance rate at the Ottawa venue. Zebchuck also served as Program Coordinator for the 'Save for Change Program' at terra20 from 2012 to 2014.
Educational Background
Patti Zebchuck has a solid educational foundation in communications and advertising. She studied at Carleton University, where she earned a Bachelor’s Degree in Mass Communication from 1989 to 1992. Additionally, she attended Algonquin College of Applied Arts and Technology, completing studies in Graphic Printing Technician from 1985 to 1987 and Creative Advertising from 1987 to 1989. This educational background has equipped her with the skills necessary for her marketing career.
Significant Contributions to Marketing Initiatives
Throughout her career, Patti Zebchuck has made notable contributions to various marketing initiatives. At terra20, she developed the 'Save for Change Program,' which aimed to engage new clients and enhance brand awareness. While working with the National Arts Centre, she oversaw the management of the orchestra's subscription campaign, focusing on renewal and acquisition strategies. Her role in the FIFA Women’s World Cup 2015 involved local marketing and communications, which significantly impacted attendance and engagement.
Longstanding Career in Marketing
Patti Zebchuck has built a longstanding career in marketing, beginning with her role as a Golf Representative and University Representative at Labatt Breweries of Canada from 1989 to 1992. She then transitioned to the Ottawa Senators Sports & Entertainment, where she held multiple positions, including Marketing Director from 1998 to 2007 and Director of Promotions from 1992 to 1997. Her diverse experiences across different sectors have contributed to her comprehensive understanding of marketing strategies.