Sam Ettinger
About Sam Ettinger
Sam Ettinger is a Senior Analyst in Strategic Analytics at Canopy Growth Corporation, specializing in market insights and data analysis. With expertise in GIS and innovative cartographic standards, he has significantly contributed to optimizing retail location strategies and enhancing team capabilities since joining the company in 2021.
Work at Canopy Growth
Sam Ettinger has been employed at Canopy Growth Corporation since 2021, serving as a Senior Analyst in Strategic Analytics. In this role, he has designed innovative market units and segments for analysis, focusing on urbanity and acculturation to provide deeper market insights. He has led the development of large-format thematic maps, establishing new cartographic standards for executive requests. His work includes creating network-based trade zone definitions to optimize retail location strategies, enhancing the company's analytical capabilities.
Education and Expertise
Sam Ettinger holds a Bachelor of Arts degree from the University of Toronto - University of Trinity College, where he studied Human Geography, Urban Studies, and Geographic Information Systems (GIS) from 2012 to 2016. Prior to this, he completed his education at Amity Regional High School. His academic background has equipped him with the skills necessary for advanced data analysis and GIS techniques, which he applies in his current role.
Background
Before joining Canopy Growth, Sam Ettinger worked at Bell as the Market Intelligence Team Lead from 2016 to 2020. During his four years at Bell, he focused on market intelligence and analytics, contributing to various projects that enhanced the company's strategic insights. His experience in managing and restructuring databases has been instrumental in improving workflows and digitizing data collection processes.
Technical Skills and Contributions
Sam Ettinger utilizes Python to build custom GIS tools and perform ETL (Extract, Transform, Load) processes, which enhance data analysis capabilities. He has developed a comprehensive ETL process to collect and structure open data into a consistent and enriched database. Additionally, he has trained both GIS and non-GIS team members in advanced GIS techniques, thereby improving the overall capabilities of his team.