Shawn Sugden
About Shawn Sugden
Shawn Sugden serves as the Global Head of Premium Flower at Canopy Growth Corporation, a position he has held since 2018. He previously worked at General Mills in various marketing roles and holds a Bachelor's degree in Criminology from the University of Ottawa.
Work at Canopy Growth
Shawn Sugden has served as the Global Head of Premium Flower at Canopy Growth Corporation since 2018. In this role, he oversees the development and management of premium cannabis flower products. His leadership contributes to the company's strategy in the competitive cannabis market. Canopy Growth Corporation is a prominent player in the cannabis industry, known for its innovative approaches and diverse product offerings.
Previous Experience at General Mills
Before joining Canopy Growth, Shawn Sugden held several positions at General Mills. He worked as a Trade Marketing Manager from 2014 to 2018, where he focused on marketing strategies and trade relationships. Prior to that, he served as the Category Insights Manager for Target Canada from 2007 to 2013, analyzing market trends and consumer behavior to inform product positioning and marketing efforts.
Education and Expertise
Shawn Sugden earned a Bachelor's degree in Criminology from the University of Ottawa, where he studied from 1999 to 2003. His educational background provides a foundation for his analytical skills and understanding of market dynamics, which he applies in his professional roles in marketing and product management.
Background
Shawn Sugden has a career spanning over a decade in marketing and product management, primarily in the consumer goods and cannabis industries. His experience includes significant roles in trade marketing and category insights, which have equipped him with a comprehensive understanding of market strategies and consumer preferences.