Shira Wosnick
About Shira Wosnick
Shira Wosnick is the Director of Design and Visual Presentation at Canopy Growth Corporation, where she leverages over 12 years of experience in retail CPG and fashion to enhance brand control and drive sales through visual design. She has a background in fashion merchandising and has held key positions at LVMH and Hudson's Bay Company.
Work at Canopy Growth
Shira Wosnick has served as the Director of Design and Visual Presentation at Canopy Growth Corporation since 2017. In this role, she utilizes her extensive experience in visual merchandising and brand management to enhance the company's visual identity and drive sales. Her focus on innovative design strategies aligns with Canopy Growth's objectives in the competitive cannabis industry. Wosnick's leadership in design and visual presentation contributes to the overall brand control and market positioning of the company.
Education and Expertise
Shira Wosnick studied Fashion Merchandising at Fanshawe College from 2006 to 2008, completing a two-year program. Her education has provided her with a strong foundation in fashion and retail principles. Wosnick possesses expertise in international trends and forecasting, which she effectively applies in her current role. This knowledge allows her to stay ahead of market shifts and consumer preferences, enhancing her contributions to design and visual presentation.
Background
With over 12 years of experience in the retail consumer packaged goods (CPG) and fashion sectors, Shira Wosnick has developed a robust background in visual merchandising and brand management. Prior to her role at Canopy Growth, she worked at Hudson's Bay Company as the National Visual Presentation Manager from 2012 to 2016 in Toronto. Additionally, she held the position of Senior Brand Marketing Manager at LVMH in Sydney, New South Wales, Australia, from 2015 to 2016. Her diverse experience has equipped her with the skills necessary to lead teams and drive brand initiatives.
Achievements
Throughout her career, Shira Wosnick has demonstrated a commitment to enhancing brand visibility and sales through effective visual design. Her leadership roles at prominent companies such as LVMH and Hudson's Bay Company reflect her ability to manage and develop teams within the retail industry. At Canopy Growth, her ongoing contributions in design and visual presentation continue to shape the company's brand identity and market presence.