Sonia Gallo
About Sonia Gallo
Sonia Gallo is a Marketing Manager at Canopy Growth Corporation in Toronto, Ontario, where she has worked since 2019. With a background in visual merchandising and marketing, she has held various roles in prominent companies, including adidas and Saks Fifth Avenue, and specializes in enhancing customer experiences through technology in retail environments.
Work at Canopy Growth
Sonia Gallo has been serving as the Marketing Manager at Canopy Growth Corporation since 2019. In this role, she focuses on enhancing the customer experience through innovative marketing strategies. Based in Toronto, Ontario, Canada, she has contributed to the company's marketing initiatives for five years. Her responsibilities include developing and implementing marketing campaigns that align with the company's objectives and drive customer engagement.
Previous Experience in Visual Merchandising
Before joining Canopy Growth, Sonia Gallo held various positions in visual merchandising across notable companies. She worked at adidas as a Visual Merchandising Manager for Wholesale from 2017 to 2019. Prior to that, she was the Visual Merchandising Manager for North America at Mackage from 2016 to 2017. Her career also includes a role as Visual Manager at Saks Fifth Avenue from 2015 to 2016 and as a Visual Merchandise Manager at Gap Inc. for eight months in 2010.
Education and Expertise
Sonia Gallo holds a Bachelor’s degree in Psychology from the University of Windsor, which she completed from 2005 to 2008. She also studied Fashion Marketing at Parsons School of Design - The New School, earning an Associate in Applied Science (AAS) from 2008 to 2009. Her educational background complements her expertise in merging technology with retail environments, focusing on enhancing the in-store customer journey.
Portfolio and Projects
Sonia Gallo's portfolio showcases a range of projects that highlight her skills in visual merchandising and marketing. She has played an integral role in designing experimental pop-ups, takeovers, and shop-in-shops, which focus on creating unique customer experiences. Her work emphasizes her ability to lead the setup of retail spaces and create merchandising plans that align with customer engagement strategies.
Focus on Customer Engagement
In her marketing role, Sonia Gallo emphasizes driving key performance indicators such as increased sales and customer retention. She focuses on innovative customer interactions to enhance the overall shopping experience. Her approach includes training visual and field teams to ensure successful store openings and effective merchandising strategies.