Stephanie Nicholson
About Stephanie Nicholson
Stephanie Nicholson is a Customer Marketing Manager at Canopy Growth Corporation, with a background in brand management and customer service. She has over a decade of experience in marketing roles across various companies, including Asahi and SABMiller Canada.
Current Role at Canopy Growth
Stephanie Nicholson serves as the Customer Marketing Manager at Canopy Growth Corporation, a position she has held since 2019. In this role, she focuses on developing and implementing marketing strategies that enhance customer engagement and drive brand loyalty. Her responsibilities include overseeing marketing initiatives and ensuring alignment with the company's overall objectives. She operates from Toronto, Ontario, Canada.
Previous Experience at Asahi
Before joining Canopy Growth, Stephanie Nicholson worked at Asahi as a Brand Manager from 2016 to 2019. During her tenure, she was responsible for managing brand strategies and executing marketing campaigns. She achieved a consistent minimum 5:1 return on investment by leveraging shopper insights to inform both national and local retail marketing programs.
Educational Background
Stephanie Nicholson has a diverse educational background. She earned a Bachelor of Arts (B.A.) in Social Sciences from Western University, studying from 2003 to 2007. She also completed a Business Studies Certificate at Seneca College between 2008 and 2010. Additionally, she studied Managing People Essentials at the University of Toronto in 2014, which she completed in 11 months.
Career Progression and Roles
Stephanie Nicholson has held various positions throughout her career. She worked as a Member Services Representative at Meridian Credit Union from 2008 to 2010. Following that, she served as a Consignment Sales Coordinator at Lifford Wine & Spirits from 2010 to 2014. She then transitioned to SABMiller Canada as a Territory Manager for one year in 2015. In each role, she contributed to marketing and sales strategies across different sectors.
Significant Projects and Initiatives
While at Canopy Growth, Stephanie Nicholson led the industry's largest interactive and educational sampling program, which included 1,440 pop-up activations across Canada. She also optimized retailer programming for a tier 1 summer beverages campaign, ensuring accountability and adherence to market deadlines for 1,200 stores across Canada.