Viviana Buxeda
About Viviana Buxeda
Viviana Buxeda serves as the Global Category Manager for CBD Confectionery at Canopy Growth Corporation, a position she has held since 2020. With a diverse background in brand management and marketing across various companies, she has developed a strong reputation for delivering effective marketing initiatives and cultivating stakeholder relationships.
Work at Canopy Growth
Viviana Buxeda has been serving as the Global Category Manager for CBD Confectionery at Canopy Growth Corporation since 2020. In this role, she is responsible for overseeing the development and execution of marketing strategies for CBD confectionery products. Her tenure at Canopy Growth includes a previous position as Brand Manager for six months in 2020. Buxeda's experience in this sector has contributed to the company's efforts in expanding its product offerings and enhancing brand visibility in the competitive market.
Previous Experience in Marketing
Prior to her current role, Viviana Buxeda held various positions in marketing and brand management. She worked at Johnson & Johnson for several years in multiple capacities, including Assistant Regional Brand Manager for Women's Health and Group Brand Manager for brands such as SPLENDA® and TYLENOL®. Additionally, she gained experience at Walgreens Boots Alliance as Brand Manager for LATAM, and at Elizabeth Arden as a Marketing Consultant for US Prestige Fragrance. Her diverse background in brand management has equipped her with a broad skill set in marketing strategies.
Educational Background
Viviana Buxeda earned her Bachelor of Arts degree in Business with a Concentration in Marketing and a Minor in Theater from Manhattanville College. Her studies spanned from 1997 to 2002. This educational foundation has supported her career in marketing, providing her with essential knowledge and skills applicable to her roles in various companies.
Skills and Expertise
Viviana Buxeda is recognized for her ability to cultivate strong relationships with external agencies and local teams. She effectively navigates diverse stakeholder needs and demonstrates a strong capacity to deliver results under pressure in fast-paced marketing environments. Buxeda is also fully bilingual in English and Spanish, which enhances her effectiveness in both US and LATAM markets. Her expertise includes orchestrating multi-faceted marketing initiatives and developing experiential in-store activations that drive sales and category growth.
Career Development
Viviana Buxeda's career began in marketing and account management roles, such as her position as Associate Account Executive at Saatchi & Saatchi and Junior Account Executive at de la Cruz & Associates. Over the years, she has progressed to senior roles, demonstrating her ability to adapt and thrive in various marketing contexts. Her experience spans multiple industries, including healthcare, beauty, and consumer goods, showcasing her versatility and depth of knowledge in the marketing field.