Elena Kupriyanova
About Elena Kupriyanova
Elena Kupriyanova is the Head of Market Strategy at capital.com, where she has worked since 2021. With a background in journalism and extensive experience in digital marketing, she focuses on partnerships and social media marketing to enhance brand visibility.
Current Role at Capital.com
Elena Kupriyanova serves as the Head of Market Strategy at Capital.com, a position she has held since 2021. In this role, she focuses on developing and implementing market strategies that enhance the company's brand visibility and engagement within the financial services sector. Her expertise in digital marketing and partnerships plays a crucial role in driving the company's strategic initiatives.
Previous Experience in Marketing and Communications
Prior to her current role, Elena held several significant positions in marketing and communications. She worked at Exness as Head of Marketing Operations from 2019 to 2021 in Kuala Lumpur, Malaysia, and as Head of Social Media Marketing from 2018 to 2019 in Limassol, Cyprus. Additionally, she served as Social Media Communications Director at Cheil Worldwide in Moscow from 2017 to 2018. Her experience includes a strong focus on partnerships and social media marketing.
Background in Digital Strategy and Journalism
Elena's career includes a role as Head of Digital Strategy at NTV Broadcasting Company from 2015 to 2016. She began her professional journey as the Website Chief Editor for the Sochi 2014 Organizing Committee, where she worked from 2013 to 2014. Her academic background includes a Master of Arts in Journalism and a Bachelor of Arts in International Journalism, both from Peoples’ Friendship University of Russia.
Education and Expertise in Journalism
Elena Kupriyanova studied at Peoples’ Friendship University of Russia, where she earned a Master of Arts in Journalism from 2011 to 2013 and a Bachelor of Arts in International Journalism from 2006 to 2011. Her education provides a solid foundation for her career in digital marketing, allowing her to effectively communicate brand narratives and strategies.
Creative Approach Influenced by Personal Interests
Elena has a passion for Star Wars, which influences her creative approach in digital marketing. This interest contributes to her ability to craft compelling brand stories and engage audiences effectively, utilizing her journalism background to enhance communication strategies.